This weekend... Soho welcomed a "Watch the Throne" pop up store where fans had the chance to buy the album, get up close and personal with the Maybach in the video, view pictures and maybe even get a glimpse of Jay Z himself!
Side note: Original art work for the cd was created by Givenchy's acclaimed creative director, Riccardo Tisci.
The store will be open until 6pm today and is located on 21 Mulberry St.
Beyonce made an appearance on Friday.
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