Breaking news, people! Today Debenhams launch their latest campaign featuring older models, from left to right: Caroline Josling, 52, Valerie Pain, 66, and Maxine Smith, 41. In collaboration with fashion commentator, Caryn Franklin, the high street retailer plans to 'give ongoing solutions, advice and guidance on how 40+ women can achieve any desired look.' The project called The Style List will be delivered in stores, online and through photography.
Franklin says, 'It’s been really fulfilling to create shots that celebrate the wonder of getting older. It’s important to challenge what we see in our media with a broader reflection of beauty. Enjoy the magic of these women, their confidence, their attitudes and their allure. These wonderful faces express the joy of getting older - not something we see enough of.'
All commendable stuff but the accompanying press release claiming that DEBENHAMS TARGETS ‘FORGOTTEN WOMEN’ WITH GROUND BREAKING CAMPAIGN (dare I mention Levi's, Gap, Twiggy for Marks & Spencer and Dove?) is poorly conceived and tactless. Debenhams are right to take action, I just wish they'd asked Caryn Franklin to write the press release.
Read more about the project here
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